Your Business NEEDS Social Media

    Why?   Often I get asked why a client's business should be using social media. Often the question is answered by another question-Why do you need advertising? At this point, most social media gurus will start gawking at me for comparing social media to advertising. They are not the same, they do not and will not ever replace each other. They actually blend quite well together. What they both do is create revenue, profits and results. If your business has a unfocused marketing or advertising plan, then the results will surely suffer. The same is true for social media - having an unfocused approach to social media will also manifest less then favourable results.   Having a plan   Having a solid social media strategy and tactical plan will ensure your business has successful results. Stakeholders in your business must also fully grasp and stand behind your social media strategy. A business with a great social media ...

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Influencers to brand advocates

Barbara French, Sr. Director, Analyst Relations with Juniper Networks moderates the star-studded panel that includes Don Bulmer, VP of Global Communications for SAP, Guy Kawasako, Co-Founder for Alltop, and Mike Fauscette, GVP, Software Business Solutions for IDC.   This round table discussion is about an hour long but touches on a lot of good topics around online influencers. Its worth taking a bit of time during lunch today and tomorrow to watch.   var flashvars = {channelid : 43, commid: 24993, autoStart : 'false', fromdc : 'false', isViewer : 'true' }; var params = {wmode: 'transparent', allowfullscreen: 'true', allowScriptAccess: 'always'}; swfobject.embedSWF('http://www.brighttalk.com/clients/flashplatform/viewerdefault/loader.swf', 'myChannel_1302618800', '705', '660', '9.0.115.0', 'http://www.brighttalk.com/clients/flashplatform/common/swfs/expressInstall.swf', flashvars, params, {}); A BrightTALK Channel

Is your audience listening to you?

Still counting how many people are following you on twitter? Every Twitter user starts off by trying to gain as many followers as they can. They quickly head over to the 'who to follow' link and start following almost everyone on the list, hoping that they will follow them back. This is true of all new members to any social media network. Is this an effective way to create an audience for your business? Knowing the numbers is great, but it is not the only indicator of your online success.   Is your community listening to you? - Are they even part of your target audience?   Always share the right type of information to the right audience on any social network. You will be rewarded with better growth and more audience participation than you would if you were just blindly creating a community. A community  that is organically built and nurtured will help you ...

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LinkedIn Group: Social Media Lunch & Learn (For Attendees)

For those that have attended our Social Media Lunch & Learn workshops, remember to register to our LinkedIn group. Here you will be able to find up to date information and the ability to discuss Social Media topics among your associates and peers. Just simply search LinkedIn Groups for " Social Media Lunch & Lunch" within the LinkedIn Interface.   For those that have not attended one of our Social Media Lunch& Learn workshops, stay tuned to this website or our facebook page or twitter page ( @digitalrelayinc ) for information on our next workshops.

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Email us at info@digitalrelay.ca